Do your instructional designs deliver the emotional impact necessary for behavior change?
Are you struggling to motivate passive participants who appear stuck, unable and/or unwilling to change?
Have you ever delivered a learning program which people say they love; yet there is no evidence of REAL change?
If these questions resonate with you, or if you simply want some storytelling tips and tricks, then the “Storytelling for Instructional Design,” seminar is for you. In this 3-hour seminar, you will learn basic story structure, story mechanics, story crafting, and storytelling so that your learning designs will land with impact.
In this hands-on seminar, you will learn HOW & WHEN to include real, relevant, brief stories in your instructional designs utilizing neuroscience. We will also create and tell some cool stories together.
The result: You and your learners will feel engaged and ready to act.
You will also discover how to craft and tell a story for instructional design the Why Story Works way via our signature F.L.L.E.A. method. The F.L.L.E.A. method helps classify stories into one of The 5 Neurological Responses Inherent in Any Good Story: Fear, Love, Longing, Empathy, and Action.
Storytelling is so much more than, “Once Upon a Time…” It is a powerful tool instructional designers can leverage to make ideas clear to create change.
Sign up today to learn how to communicate your ideas through the magic of story!
Takeaways for Participants:
1. Participants guide with detailed bibliography and resources for continued learning.
2. All handouts and ancillary tools used during the session.
3. At the moment story coaching and feedback for a new or existing story created for a current or future instructional design project.
What new skills and outcomes will attendees walk away with?
Learning Outcomes:
At the end of the “Storytelling for Instructional Design” seminar, participants will:
- Understand story structure and its potential impact on instructional design.
- Learn how to classify & craft stories via the Why Story Works signature F.L.L.E.A. method.
- Practice how to tell a story in 2 minutes or less.
- Incorporate storytelling using the Why Story Works Chunk Outline.
- Demonstrate the ability to weave at least one real, relevant, brief story into a current or new piece of instructional design.
Intended Audience
This program is for L&D professionals, educators, influencers, and anyone interested in using storytelling to improve communication to create behavior change & learning transfer.
About our Guest
Theresa Francomacaro is the Chief Storyteller for Why Story Works, a consulting firm helping leaders put their best stories to work. Theresa holds a MA in performance studies from NYU, a certification as a training specialist from UW, and is an accredited Dale Carnegie facilitator and executive coach. As a published author, produced playwright, and local storyteller, Theresa’s told stories at The Moth, Fresh Ground Stories, and the Seattle Fringe Theater Festival, to name just a few. Theresa is also a featured author in Red Thread’s publication, “Anatomy of a Book,” available on Amazon.
Capability Model - Learning Sciences, Instructional Design, Training Delivery & Facilitation
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Puget Sound Chapter Programs have been pre-approved by the ATD Certification Institute for continuing education credits towards professional development hours for recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials.
