Marketing Specialist
Author-it is the leading provider of on-premise and cloud-based enterprise authoring platforms for technical, training, and operations content, and pharmaceutical information.
Our platforms are component authoring solutions to enable different groups within an enterprise to create content components that are reused and assembled into a wide range of high value outputs, including documents, websites and portals, training and elearning, presentations, mobile applica-tions, and ecommerce platforms.
Component authoring is embraced by Fortune 500 companies for reducing cost and improving quality and compliance, and our clients include Samsung, John Deere, Eli Lilly, Philips, and USDA.
We are looking for a full-stack marketer, based in Seattle WA, to take a strategic role to drive demand generation and create content to support the communications for Author-it products and services.This position would suit a self-starter with full-stack marketing experience, used to working as the single marketing specialist within a cross functional team based in Seattle, New Zealand and the Netherlands.
This is a key position and reports to Director of Business Development.
Job Requirements
Strategic planning of and content creation for demand generation activities
Set and report against measurable goals for marketing activities
Designing and executing marketing campaigns, digital advertising and events, and webinars
Develop messaging and positioning for Author-it products
Research and write case studies, white papers, articles, blog posts, social media
Represent Author-it at industry events, tradeshows and partner events
Analyst and media relations
Manage external vendors for brand development, SEO and other specialist activities
Willing to travel domestically and internationally, work odd hours, and be very available
Education & Work Experience:
Full stack experience across all marketing disciplines, with emphasis on demand generation and content creation
Familiarity with enterprise software and communications to enterprises
Experience operating as a single marketing representative within a cross functional team
University degree in relevant field. MBA or post-graduate qualification preferred
Author-it is a New Zealand company with offices in the USA and Europe. We offer excellent salary, options and benefits. We are proud to be an equal opportunity employer.
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